How to Add Text to a Video for TikTok

The fastest way to add text to a video for TikTok is to type it in the app's editor, set a duration so it appears and leaves at the right moment, and keep it clear of the interface. Here's the full pass, plus the two things TikTok publishes that decide where the words can go.

Open the free Add Text tool →

Add text to a video for TikTok with the built-in editor

TikTok's editing tools let you edit, position and set the duration for text. That last part is the one people skip. A line with no duration sits on screen for the entire clip, which is how a video ends up with four titles stacked on top of each other by the halfway point.

Give every line an in and an out. It's the difference between text that reads like part of the edit and text that reads like a sticker.

Where the app's own interface takes over the frame

The frame you edit in is not the frame the viewer sees. TikTok's creative guidance for creators is direct about it: save space on screen for the TikTok UI.

Two published details make that concrete. First, safe zone size varies with your caption length. TikTok states that the longer the caption, the smaller the safe zone becomes. So the caption you write at posting time retroactively decides how much room the text you placed earlier actually has. Second, TikTok advises against transparent or white backgrounds, because nicknames, captions, music captions and UI icons in the app are white and vanish against them.

The practical version: keep text in the central band of the frame, away from the bottom third and the right-hand column, and don't rely on the corners existing.

And keep lines short. TikTok's guidance suggests 5-10 words per second when using text. A line that takes three seconds to read needs three seconds on screen.

Moving text on a real timeline

Montaj puts animated text on a real timeline, so each line has a position in time as well as in the frame, and it moves rather than sitting still. Because it's a timeline rather than a duration field, adjusting when a line lands is a drag, and 100 steps of undo sit behind every attempt. Everything renders on your device, with nothing uploaded. Once you're adding text to a video for TikTok in any quantity, that's the difference between placing text and actually timing it.

How to add text to a video for TikTok in 4 steps

  1. 1

    Add the text and set when it appears

    TikTok's editing tools let you edit, position and set the duration for text, so a line can come and go rather than sitting on screen for the whole clip.

  2. 2

    Keep it inside the safe zone

    TikTok tells creators to save space on screen for the TikTok UI. It also notes that safe zone size depends on your caption length. The longer the caption, the smaller the safe zone.

  3. 3

    Don't put white text on a white background

    TikTok warns against transparent or white backgrounds because nicknames, captions, music captions and UI icons on the app are white and would disappear against them.

  4. 4

    Match the amount of text to the time it's on screen

    TikTok's creative guidance recommends displaying 5-10 words per second when using text.

The verdict

TikTok's text tool is genuinely good and I'd use it for a title or two without a second thought. Where it stops being enough is when text becomes part of the edit rather than a label on it. Five lines that each need their own in and out point, moving with the shot. At that stage you're timing text on a timeline, and doing that with a duration field per line is the slow way round.

Chloé, Senior Video Editor

Download Montaj free

Frequently asked questions

How do I add text to a video for TikTok for free?
Use the text tool in TikTok's own editor, which lets you edit, position and set the duration for text at no cost. You can also burn text in before uploading with a free browser tool.
How do I make text appear and disappear at the right time?
Set a duration for each line rather than leaving it on the whole clip. TikTok's editing tools include setting the duration for text specifically.
Where should text go so the TikTok UI doesn't cover it?
Inside the safe zone. TikTok tells creators to save space on screen for the interface, and notes the safe zone shrinks as your caption gets longer, so a long caption pushes your text further into the middle of the frame.
How much text can a viewer actually read?
TikTok's creative guidance recommends displaying 5-10 words per second when using text, which is a useful ceiling when you're deciding how long a line stays up.